International Marketing Summer Intern: Marketing Strategy
Cardinal Internship: 2015 alum recently started at UPS in International Marketing and leads their undergrad intern recruiting. Apply ASAP, do not wait until the deadline.
Job Summary
The International Marketing Intern will be assigned a specific 8-10 week project within the International Marketing group. The Intern will analyze company and market data to generate global business insights, be able to apply segmentation models, define customer segments, and complete competitive analyses.
The Intern will be responsible for completing relevant marketing analyses and providing recommendations and/or strategies at the completion ofthe internship. Potential projects include: global prioritization study, import/export rate strategy, global business planning and industry segmentation.
Responsibilities
- Analyzes economic, market, competitor, customer and UPS performance data from different sources
- Collects data from various UPS systems and external sources
- Identifies key data sources, assesses data quality, and understands & communicates limitations
- Makes logical and documented assumptions; challenges own findings
- Gains new and unique customer insights through data modeling, market research, frontline personnel interviews and/or direct customer engagement
- Develops basic business cases to determine whether a course of action or investment adds value to the business
- Provides insights based on rigorous analysis
- Synthesizes information, identifies key findings and presents project learnings to senior management
Preferences
- Possesses experience in economic analysis and/or forecasting
- Demonstrates experience in International Business and/or Marketing
- Experience using Microsoft Office products
- Conversational in a widely-used foreign language preferred
- Recent graduate or pursuing a degree in International Business,Marketing,Strategy, Economics or related field
- Willing to work 35-40 hours per week
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law